Barely a week after announcing its expansion to Indianapolis, the gener8tor accelerator says it is joining forces with an established accelerator in Cincinnati, The Brandery.   

The Brandery, established in 2010, holds one four-month accelerator program a year in Cincinnati for seven to 10 startups, pairing entrepreneurs with mentors from companies that include Procter & Gamble and Kroger, and investing $50,000 in its portfolio startups.

Gener8tor began in 2012 and operates three 12-week accelerator programs with five companies per program, and invests up to $140,000 in each of them. It also holds shorter, free mentorship programs for earlier-stage startups as well as OnRamp, a conference series for the manufacturing, insurance and retail industries.

With the merger, gener8tor will now operate The Brandery's program in Cincinnati, as well, gener8tor cofounder Troy Vosseller said.

"The Brandery will be part of the gener8tor network, and an equal counterpart to our existing gener8tor programs in Madison, Milwaukee and Minnesota. So instead of running three gener8tor programs per year, we will now be running three gener8tor programs AND a Brandery program in Cincinnati," Vosseller said.

For now, Cincinnati will continue to have just one program a year, but Vosseller said he hopes to bring the gBETA program there, eventually, for companies just starting out.       

In addition to the four full-blown accelerator programs, gBETA operates in seven cities in the Upper Midwest and has 22 full-time employees.

                   

                                  

Contact Judy Newman at jdnewman@madison.com with tips and story suggestions.

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Judy Newman is a business reporter for the Wisconsin State Journal.