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Judge Doyle Square rendering

Embassy Suites by Hilton could be the name above the hotel's entrance for the $170 million Judge Doyle Square mixed-use project to be built on part of blocks that now hold the Madison Municipal Building and Government East parking garage. 

When the private development on Judge Doyle Square begins next spring, workers could be building for an Embassy Suites by Hilton if the developer’s proposal passes City Council.

Aimbridge Hospitality would operate the hotel under the Embassy Suites name, according to Mayor Paul Soglin’s office. Aimbridge, which operates about 700 hotels, and Embassy Suites were selected by private developer Beitler Real Estate Services as part of its agreement with the city to partner on the project.

The $170 million Judge Doyle Square development encompasses the area holding the Government East parking garage and the land behind the Municipal Building, where the city is building a new garage. Once the new garage is completed, the 60-year-old Government East garage will be demolished to make was for Beitler’s mixed-use building with the 253-room hotel.

The hotel is intended to work in tandem with the city’s hopes to boost use of the Monona Terrace convention center.

“The City of Madison has worked for the past decade to site a new hotel at this location to serve Monona Terrace,” Soglin said in a statement. “We are pleased that the Beitler team has addressed the City’s requirements to select a hotel flag and brand to complement, enhance and attract additional conventions to Monona Terrace.”

George Austin, the project director for the city, said that a national branding for the hotel has been integral to the project since requests for proposals were issued.

“There’s a desire to grow the business of Monona Terrace, and one of the blocks to building that business book is the number of hotel rooms,” Austin said.

The Embassy Suites hotel would offer complementary made-to-order breakfasts along with an evening reception with snacks and beverages, free wireless internet access and rooms that include a living area and bedroom.

Also included in the hotel plan are meeting rooms, a fitness center and an indoor pool.

The hotel is just one part of the expansive project to redevelop the two-block area holding the Government East garage and the Municipal Building. Other parts of the project include the new, public parking garage with 560 stalls and a bicycle center with 354 Beitler-developed apartment units above the garage. The hotel’s building is planned to also include retail and commercial.

Although the city has final approval of the branding and operator of the hotel, Austin said the city hasn’t been involved in Beitler’s decision-making process for the hotel.

Austin said the proposal will be introduced to the council at its meeting Tuesday and referred to the Monona Terrace Community and Convention Center Board and the Finance Committee.

The approval from the council would be expected at its Feb. 6 meeting.


Shelley K. Mesch is a general assignment reporter for the Wisconsin State Journal. She earned a degree in journalism from DePaul University.